These 5 Products Went Viral on TikTok… and For Good Reason!
These days, one of the best platforms to spot trends, whether style or beauty, is TikTok! In the last few years, women and men have gone viral for showing off some of their favorite beauty products including skincare, mascaras, lip gloss, and more.
Of course, everything that goes viral doesn’t necessarily mean it’s a good product. Often a eye-catching video is all you need to show off a product that may be harmful to your skin or just… not work! So how do you know which viral beauty products actually work?! However, thankfully, we have a team of reviewers and dermatologists that have wrapped up some of the best viral beauty products,
We went through dozens of viral TikTok beauty products and ranked the top 5 most effective and safe. Let’s get started…
This is by far our favorite choice of beauty products that have appeared on TikTok. The Glow Fairy’s Retinol Glow Wand is a highly-condensed retinol balm that you easily apply to the most sensitive areas of your face. The Glow Wand comes packed with retinol along with a handful of effective ingredients (including hyaluronic acid, butylene glycol, and stearic acid to help boost your skin’s moisture and collagen production to help lessen the appearance of wrinkles and give your skin a smoother and softer feel. Not only that, it was the only product to offer a special 50% off discount code SECRET50, that gave it one of the most affordable prices of any retinol product. So cool! The balm is easy to apply with just a few swipes needed every night on the areas of skin that need your help. Highly recommended!
This amazing contour wand is perfect for blending colors for a perfect look. Madison Beer may have been the first to make it popular, but it certainly took TikTok by storm from makeup tutorial artists to regular users. Choose from two colors to help give you the perfect look. What we also love about this product (especially our team of dermatologists) is that it’s vegan-friendly, gluten-free, paraben-free, sulfate-free, and never tested on animals.
Why so many loved Maybelline’s mascara was because it's so under the radar. This is a simple drugstore find that many TikTok’rs have been loving it for how well it works at such a low cost! Similar mascaras are often two to three times as expensive. The non-flaking, non-smudging mascara is the perfect product for makeup bags and travel kits, too.
Whether you think so or not, almost everyone could use some hair repair, TikTok users have declared. With thousands of views, people are in love with Olaplex. Hair is so sensitive and even if you take amazing care of it, something like Olaplex’s No. 3 Hair Perfector will still help. It’s the smoothest, best hair conditioner and repairer ever. You can use it every day or like, once a month, either way you’d be doing a HUGE service to your hair.”
This was a surprising viral product but undeniably effective and amazing. CeraVe Hydrating Facial Cleanser is a simple and affordable face wash that TikTok loves. Often, we look for those super expensive, rare ingredients, hyper superior face washes that are supposed to completely revitalize your face in one wash. But in reality, what’s better is a simple face wash that you can use before applying concentrated help (Like the Glow Fairy Retinol Wand).
While TikTok is a great source for amazing beauty products,, we believe The Glow Fairy's product was the top choice. We wanted to talk further with our investigative reporter Stephanie Marianne who helped find the TikTok products to see how The Glow Fairy Retinol Glow Wand worked for her. Stephanie tells the story.
Personally, I never believed in the effectiveness of anti-wrinkle anything. “Time cannot be reversed,” I used to tell my friend. I’ve had too many friends tricked into buying some wild cream just to find out it’s a waste of money. So I’ve avoided it at all costs.
But then my best friend, who I trust with my life, showed me a TikTok video featuring the The Glow Fairy Retinol Glow Wand. She said she had been using it for the last few weeks because of the video. She would swipe it on every night before she went to bed. After a few weeks her skin looked tighter and her fine lines were greatly reduced. I, of course, didn’t believe her. But then she showed me a before and after. I was stunned. Week by week the fine lines and wrinkles became less noticeable all together! I begged her to let me borrow her Glow Wand. Instead she gave me a 50% OFF code SECRET50, and I ordered my own Glow Wand immediately.
I received a package in the next few days and applied that night. The application is super simple, just open the Glow Wand and swipe it on! LOL, but actually, for best effectiveness, make sure your face is clean and dry. Do your nightly routine and leave the Glow Wand for last. Warm up the balm a little by rubbing onto your finger or the edge of your eye for an easier swipe. Then, apply the balm around the eye, on the sides and under. You can also apply to laugh lines, and even around the brow at the T-zone. Leave it on over night and viola!
I, of course, expected results immediately. But it will take a few weeks to see the real results (so I made sure to snap a few before photos). While I waited, I ended up doing a little research on the ingredients that go into the Glow Wand and found the retinol wasn’t the only thing helping my fine lines disappear…
Of course, there’s retinol, which helps neutralize free radicals in the skin and encourage the production of collagen. The rich source of vitamin A is so effective in helping boost collagen that it’s almost the only ingredient needed. But Glow Fairy did an amazing thing of adding the extra punches with some of these other ingredients…
Another amazing ingredient that’s naturally found in the body. Hyaluronic Acid is used by the body to retain water in the skin. And, as we know, moisture and hydration is essential to healthy, ageless looking skin. That’s why Hyaluronic Acid is so popular in beauty products.
Not many people are aware of how amazing this ingredient is for your skin. It helps remove dead skin cells from the skin to reveal the soft, more youthful tissue underneath. So when you’re looking for that more youthful glow, it’s not retinol doing the work. It’s Allantoin.
Allantoin with a combination of this ingredient, stearic acid, is your ultimate duo for cleaning the skin and giving you that extra glow. While allantoin removes dead skin cells, stearic acid, removes excess oil and dirt that regular cleansers can’t get to. Really awesome stuff!
The last ingredient I was so happy to see in the Glow Wand was beeswax. A lot of retinol creams forget that too much retinol can damage the skin but making it very sensitive. You need something to protect against that. Buzz buzz buzz hello beeswax! Beeswax is a natural protector, it creates an antibacterial, anti-inflammatory and anti-viral barrier that will help keep your skin safe!
So, finally, after 4 weeks, I decided to check if I could see results… and wow! The area around my eyes was more youthful and glowing, and some fine lines that I was concerned about were totally gone. I was blown away!
I was converted into a Glow Wand believer! I hope you will, too!