RANKED: 5 BEAUTY PRODUCTS THAT WENT CRAZY ON TIKTOK
These 5 Products Went Viral on TikTok… and For Good Reason!
By Kimberly Webber
(COSMO) - These days, one of the best platforms to spot trends, whether style or beauty, is TikTok! In the last few years, women and men have gone viral for showing off some of their favorite beauty products including skincare, mascaras, lip gloss, and more.
Of course, everything that goes viral doesn’t necessarily mean it’s a good product. Often a eye-catching video is all you need to show off a product that may be harmful to your skin or just… not work! So how do you know which viral beauty products actually work?! However, thankfully, we have a team of reviewers and dermatologists that have wrapped up some of the best viral beauty products,
We went through dozens of viral TikTok beauty products and ranked the top 5 most effective and safe. Let’s get started…
This is by far our favorite choice of beauty products that have appeared on TikTok. Liaison’s Volume Fiber Hair Thickening Powder is a super quick and effective way to cover up thinning hair and bald spots. It uses the natural ingredient Keratin, which is a fiber found in your hair already, to deliver a super natural look. It also includes Silica, an ingredient that can deliver nutrients to your hair to stop your hair from thinning while making it healthier, so the more you use the Volume Fiber, the less you need. The powder can be sprinkled onto your thinning hairline and easily brushed in for an amazing look. We discovered Liaison’s Volume Fiber after they offered us the secret 50% discount code SECRET50, making it also one of the most affordable products on our list.
By far, Liaison Volume Fiber, is the safest and most effective cover up powder for thinning hair.
This amazing contour wand is perfect for blending colors for a perfect look. Madison Beer may have been the first to make it popular, but it certainly took TikTok by storm from makeup tutorial artists to regular users. Choose from two colors to help give you the perfect look. What we also love about this product (especially our team of dermatologists) is that it’s vegan-friendly, gluten-free, paraben-free, sulfate-free, and never tested on animals.
Why so many loved Maybelline’s mascara was because it's so under the radar. This is a simple drugstore find that many TikTok’rs have been loving it for how well it works at such a low cost! Similar mascaras are often two to three times as expensive. The non-flaking, non-smudging mascara is the perfect product for makeup bags and travel kits, too.
Whether you think so or not, almost everyone could use some hair repair, TikTok users have declared. With thousands of views, people are in love with Olaplex. Hair is so sensitive and even if you take amazing care of it, something like Olaplex’s No. 3 Hair Perfector will still help. It’s the smoothest, best hair conditioner and repairer ever. You can use it every day or like, once a month, either way you’d be doing a HUGE service to your hair.”
This was a surprising viral product but undeniably effective and amazing. CeraVe Hydrating Facial Cleanser is a simple and affordable face wash that TikTok loves. Often, we look for those super expensive, rare ingredients, hyper superior face washes that are supposed to completely revitalize your face in one wash.
While we feel we recommended some great products to help cover up that thinning hairline, we believe Liaison's product was the top choice. We wanted to talk further with our investigative reporter Stephanie Marianne who helped create the rankings list and how Liaison’s Volume Fiber Hair Thickening Powder worked for her. Stephanie tells the story.
Personally, I never believed in the effectiveness of hair thickeners. I was born with very thin hair, and feel like I tried every solution to no avail. When I was asked to help build this list of cover up powders, I just laughed. I’ve been tricked too many times into buying a wild spray or powder just to discover it’s a waste of money. So I’ve avoided these types of products at all costs.
But then my best friend, who I trust with my life, swore by Liaison’s Volume Fiber. She said she’s been using it for months and no one’s noticed (not even me!). After showering and drying her hair, she would add the fiber to the thinning areas of her hair for a fuller look. I couldn’t believe it until she showed me a before and after photo of her hair. I was simply stunned.
I had always been self-conscious about my thinning hair, so I begged her to let me borrow her Volume Fiber, but instead she gave me a secret 50% off code, SECRET50, and I ordered my own Volume Fiber immediately.
I received a package two days later and applied the Volume Fiber the next morning after drying my hair. The application is super simple, after your hair is cleansed and dried, sprinkle the Volume Fiber throughout your hair and gently brush it through. You don’t need to massage it in too much, just enough to make sure it’s distributed evenly. That’s all you need!
What really excited me about Liaison’s Volume Fiber is the addition of Silica…
While most cover up powders use some form of Keratin, like Volume Fiber, many don’t include any ingredients to help condition and prevent future hair thinning.
SILICA is often referred to as the “beauty mineral” as it contains a healthy amount of nutrients and peptides that can help hair, skin, and nails.
When adding Liaison’s Volume Fiber to your hair, you’re adding a healthy amount of silica as well. The silica is able to penetrate your thinning hair to help thicken it and condition it for a healthier life, making it easier to look beautiful everyday!
After 4 weeks of using Liaison's Volume Fiber, I decided to check if I could see results… and wow! The areas of my hair that were previously patchy began to feel stronger and thicker. I was really pleased with how the Volume Fiber not only helped fill in my patches but condition my hair.
I’ve been converted into a Volume FIber believer, and hope you will, too.