in BEAUTY


    These 5 Products Went Viral on TikTok… and For Good Reason! 

    Beast Mode in a Bottle

    By Kimberly Webber

    TikTok is the New Platform to Find the Best Beauty Products and Secrets. We Ranked the 5 Best Products that Went Crazy on TikTok

    (COSMO) - These days, one of the best platforms to spot trends, whether style or beauty, is TikTok! In the last few years, women and men have gone viral for showing off some of their favorite beauty products including skincare, mascaras, lip gloss, and more. 

    Of course, everything that goes viral doesn’t necessarily mean it’s a good product. Often a eye-catching video is all you need to show off a product that may be harmful to your skin or just… not work! So how do you know which viral beauty products actually work?! However, thankfully, we have a team of reviewers and dermatologists that have wrapped up some of the best viral beauty products, 

    We went through dozens of viral TikTok beauty products and ranked the top 5 most effective and safe. Let’s get started…


    This is by far our favorite choice of beauty products that have appeared on TikTok. A simple solution for thinning hair that can reinvigorate hair follicles by stimulating blood flow to the scalp, triggering more hair growth while thickening and strengthening your hair. Liaison’s Hair Bond uses a Growth Bond Complex™ specifically focused on regrowing and strengthening hair. It’s better than any other product on the market today, loaded with essential nutrients to help keep hair healthy, including Citric Acid, Propylene Glycol, Ginseng Extract, Angelica Extract, Vitamin B6, and Biotin… to name a few! Liaison’s Hair Bond is best for people with thinning hair, weak strands, brittle split ends, and unhealthy roots. Best of all, they offer a special 50% off discount code SECRET50 at checkout. Just a few sprays everyday can help strengthen your hair in weeks!

    By far, Liaison Hair Bond, is the safest and most effective serum for thinning hair.


    This amazing contour wand is perfect for blending colors for a perfect look. Madison Beer may have been the first to make it popular, but it certainly took TikTok by storm from makeup tutorial artists to regular users. Choose from two colors to help give you the perfect look. What we also love about this product (especially our team of dermatologists) is that it’s vegan-friendly, gluten-free, paraben-free, sulfate-free, and never tested on animals.


    Why so many loved Maybelline’s mascara was because it's so under the radar. This is a simple drugstore find that many TikTok’rs have been loving it for how well it works at such a low cost!  Similar mascaras are often two to three times as expensive. The non-flaking, non-smudging mascara is the perfect product for makeup bags and travel kits, too. 


    Whether you think so or not, almost everyone could use some hair repair, TikTok users have declared. With thousands of views, people are in love with Olaplex. Hair is so sensitive and even if you take amazing care of it, something like Olaplex’s No. 3 Hair Perfector will still help. It’s the smoothest, best hair conditioner and repairer ever. You can use it every day or like, once a month, either way you’d be doing a HUGE service to your hair.”


    This was a surprising viral product but undeniably effective and amazing. CeraVe Hydrating Facial Cleanser is a simple and affordable face wash that TikTok loves. Often, we look for those super expensive, rare ingredients, hyper superior face washes that are supposed to completely revitalize your face in one wash.

    Why Liaison Was On the Top of Our List

    While TikTok is a great source for amazing beauty products, we believe Liaison's Lash Bond was the top choice. We wanted to talk further with our investigative reporter Stephanie Marianne who helped find the TikTok products to see how Liaison Hair Bond worked for her. Stephanie tells the story.

    Personally, I never believed in the effectiveness of hair thickening, anti-baldness anything. “Time cannot be reversed,” I used to tell my friends. Too many of them have been tricked into buying some wild spray just to find out it’s a waste of money. So I’ve avoided it at all costs.

    But then my best friend, who I trust with my life, swore by Liaison’s Hair Bond. She would use it everyday after cleaning her hair in the morning, and a few sprays at night before heading to bed. After a few weeks, her hair looked thicker and fuller than ever before. She even had patches at the top of her forehead that seemed to have filled in quite nicely. It was even more impressive when she showed me the before and after images throughout the weeks of using Liaison’s Hair Bond

    I had always been self-conscious about my thinning hair, so I begged her to let me borrow her Hair Bond, but instead she gave me a secret 50% off code, SECRET50, and I ordered my own Hair Bond immediately. 

    I received a package two days later and applied the Hair Bond for the first time that night. The application is super simple, after your hair is cleansed and dried, spray the Hair Bond throughout your hair and gently brush it through. You don’t need to massage it in too much, just enough to make sure it’s distributed evenly. That’s all you need! 


    I, of course, was expecting immediate results, but it actually takes a few weeks to see real results. In the meantime, I started to do my research to find out how Liaison’s Hair Bond works and how it differentiates itself from other hair growth products. 

    A combination of essential oils and nutrients help not only strengthen hair but reactivate roots that have stopped growing long ago…


    It’s quite simple, just as our bodies can exert less energy when we get older (remember staying up all night in your twenties?), our hair follows a similar pattern. When old hairs fall out, typically a new root is triggered and energy is spent building a new hair follicle. However, the older we get, the less energy is distributed to these roots. That’s when thinning and even balding occur.


    The key to a fuller head of hair starts with reactivating your roots, and that’s exactly what Liaison’s Hair Bond aims to do. With a Growth Bond Complex that’s filled with amazing ingredients that stimulate scalp blood flow while strengthening hair follicles. Some of the essential ingredients include:

    CITRIC ACID Helps reduce build up of oil, dirt, and free radicals that often stifle hair growth. 

    PROPYLENE GLYCOL An essential ingredient to helping hair lock in moisture for a stronger, thicker feel.

    ORIENTAL ARBORVITAE LEAF EXTRACT Stimulates hair growth with increased blood circulation. 

    ​​ANGELICA EXTRACT Essential to stimulating blood circulation on the scalp for root reactivation. 

    BIOTIN Essential vitamin B that helps support the enzymes that bring nutrients and oxygen to the hair. 

    These, plus a handful of other helpful ingredients make Liaison’s Hair Bond an extremely effective way to regrow and support a healthier head of hair. 

    Did It Finally Work?

    So, finally, after 4 weeks, I decided to check if I could see results… and wow! The areas of my hair that were previously patchy began to fill out. Plus my hair felt fuller and stronger. I was simply amazed at how good my hair felt. 

    I’ve been converted into a Hair Bond believer, and hope you will, too.

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    • avatar

      Maureen Ryz

      I've used liaison for months and LOVE IT!

      Reply 5 10:32
    • avatar

      Tina Madrame

      My sister put me onto this. We both have super thin hair (Thanks MOM!!) and it works! Hair Bond for LYFE.

      Reply 1 9:22
    • avatar

      Valerie DiPetrio

      This worked amazing for me! So glad I found it.

      Reply 2 8:12
    • avatar

      Maria Marissa


      Reply 10 4:59
    • avatar

      Eleanor Mouthy

      did ayone else receive two bottles instead of one? :D

      Reply 3 3:30