By Kimberly Webber

(COSMO) - It's an exciting time for beauty and makeup! Dozens of new products are changing the way we think about hair and skin, from age-reversing wrinkle creams to hair growth enhancers that are making men and women alike rejuvenate their looks and feel as confident as ever.

With the rise of beauty bloggers and TikTok, it's easier than ever to find new and effective beauty products that will change the way you think about makeup.

Of course, with so many new lotions, creams, concealer, etc out there, it's hard to know what actually works and what will leave you with an empty wallet.

But that's where we come in.

Effectiveness: 95%
Safety: 99%
Price: $
Overall: A+

Liaison is a big brand dominating right now. Their Hair Bond Shampoo is huge right now. It can thicken and even regrow hair! Liaison’s Hair Bond Shampoo uses a Growth Bond Complex™ specifically focused on regrowing and strengthening hair. It’s better than any other product on the market today, loaded with essential nutrients to help keep hair healthy, including Olive Oil, Peppermint Oil, Sea Buckthorn, Linseed Oil, and Squalane… to name a few! Liaison’s Hair Bond Shampoo is best for people with thinning hair, weak strands, brittle split ends, and unhealthy roots. Even better, they're offering 50% off with code SECRET50, so definitely try it out!

SAVE 50% WITH CODE SECRET50

Effectiveness: 90%
Safety: 90%
Price: $$
Overall Value: A

The Glow Fairy is re-defining how we think about skin, aging, and wrinkles. Their face and body products are are helping women reverse wrinkles, cellulite and stretch marks in a matter of weeks. Their first, and most popular product, The Retinol Glow Wand, is able to help diminish the signs of aging by removing dead and damaged skin cells while also triggering collagen production to fill out fine lines, crow's feet, smile lines, and more. The Retinol Glow Wand comes packed with retinol along with a handful of effective ingredients (including hyaluronic acid, butylene glycol, and stearic acid to help boost your skin’s moisture and collagen production to help lessen the appearance of wrinkles and give your skin a smoother and softer feel.

Effectiveness: 95%
Safety: 98%
Price: $$
Overall Value: A+

Men and women alike are going crazy for Mane's Gray Reverse Bar which, like the name, can help stop your hair from graying and even help turn gray hairs to their natural color. Mane says they use a “science-backed formula that stimulates melanocytes, the cells which determine color vibrancy in follicles, to return individual hair strands to their original color.” It's quite astounding and definitely worth a try!

Effectiveness: 80%
Safety: 90%
Price: $$$
Overall Value: B+

Nailboo is your best source for salon-quality nails without the appointments and waiting. Their dip powder kits include a 4 step process to protect your nails and get an even coat in minutes. We used this for our nails and it gave us one of the most even coats we've ever had. Plus, it's super simple to use!

Effectiveness: 95%
Safety: 90%
Price: $
Overall: A

If you're looking to boost the growth of your eyelashes, for the longest and thickest look possible, Liaison has it all. A good value, safe ingredients, and (brace yourself) it works! We gave it a six-week trial and found our reviewer's eyelashes to have a fuller, longer look. The ingredients are natural and don’t cause irritation or burning, and the instructions are straight forward and simple. It’s really the best of everything packed into one product. Effectiveness, safety, and value all rolled into one. And just like Liaison's Hair Bond Shampoo, you can currently receive 50% off with code SECRET50.

SAVE 50% WITH CODE SECRET50

We wanted to talk further with our investigative reporter Stephanie Marianne who helped create the rankings list and how Liaison’s Hair Bond Shampoo worked for her. Stephanie tells the story.

Personally, I never believed in the effectiveness of hair re-growth, ani-baldness anything. “Time cannot be reversed,” I used to tell my friends. Too many of them have been tricked into buying some wild spray just to find out it’s a waste of money. So I’ve avoided it at all costs.

But then my best friend, who I trust with my life, swore by Liaison’s Hair Bond Shampoo. She would use it everyday in the shower, and after a few weeks, her hair looked thicker and fuller than ever before. She even had patches at the top of her forehead that seemed to have filled in quite nicely. It was even more impressive when she showed me the before and after images throughout the weeks of using Liaison’s Hair Bond. 

I had always been self-conscious about my thinning hair, so I begged her to let me borrow her Hair Bond Shampoo, but instead she gave me a secret 50% off code, SECRET50, and I ordered my own Hair Bond Shampoo immediately. 

I received the package two days later and immediately tried it out when I jumped in the shower. The shampoo has a great feeling in the hand and hair and smells great. I massaged it thoroughly into my hair and rinsed. That’s all you need!

I, of course, was expecting immediate results, but it takes a few weeks to see real results. In the meantime, I started to do my research to find out how Liaison’s Hair Bond Shampoo works and how it differentiates itself from other hair growth products. 

A combination of essential oils and nutrients help not only strengthen hair but reactivate roots that have stopped growing long ago…

It’s quite simple, just as our bodies can exert less energy when we get older (remember staying up all night in your twenties?), our hair follows a similar pattern. When old hairs fall out, typically a new root is triggered and energy is spent building a new hair follicle. However, the older we get, the less energy is distributed to these roots. That’s when thinning and balding occur. 

The key to a fuller head of hair starts with reactivating your roots, and that’s exactly what Liaison’s Hair Bond Shampoo aims to do. With a Growth Bond Complex that’s filled with amazing ingredients that stimulate scalp blood flow while strengthening hair follicles. Some of the essential ingredients include:

OLIVE OIL

Rich in Omega3 and other nutrients, olive oil is essential to maintain overall health of hair and scalp. When used it can help thicken hair while preventing a dry scalp.

PEPPERMINT OIL 

Helps prevent dryness and flakey skin on the scalp. The menthol in peppermint oil helps improve blood flow, which triggers root reactivation.

SEA BUCKTHORN

High levels of essential fatty acids and vitamin A help support scalp health and promote stronger hair follicles less prone to falling out. 

LINSEED OIL

Also known as flaxseed oil, contains vitamin E to help treat hair loss and stimulate new hair growth. It acts as a strong antioxidant which can help in the regrowth of healthier and stronger hair.

SQUALANE

A super moisturizer, squalane helps overall hair health and can help increase shine and prevent breakage.

So, finally, after 4 weeks, I decided to check if I could see results… and wow! The areas of my hair that were previously patchy began to fill out. Plus my hair felt fuller and stronger. I was simply amazed at how good my hair felt.